Start Date: 9/17/2020 1:00 PM EDT
End Date: 9/17/2020 2:00 PM EDT
Organization Name:
IPMA
Contact:
Webinar Description: Establishing and maintaining your LinkedIn presence is a key aspect of personal branding. LinkedIn can lead to job opportunities, networking opportunities, and more. In this session, you’ll learn tactical tips for improving/optimizing your LinkedIn profile. Learn why LinkedIn is important, the elements of creating a strong profile (including examples for inspiration), and how to maintain an active LinkedIn presence. Utilize the session as a workshop and make profile updates in the moment, or soak in the tips and make updates later. Either way, you’ll walk away with simple action items that will improve your personal LinkedIn profile.
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Francesca Householder is the Business Development Manager at Wolf Greenfield, where she oversees strategies relating to relationship, project, brand and event management for the firm’s technical practice groups. Frankie has been in the legal marketing field for five years and is actively involved in both the MIT Enterprise Forum (MITEF) and Greentown Labs, where she regularly organizes IP workshops and seminars focused on a variety of innovative technologies. She received both an MBA and a Bachelor of Arts in Psychology from Clark University. |
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Cassandra Najjar is the Marketing and Communications Manager at Wolf Greenfield, one of the top 10 largest law firms in the country devoted exclusively to intellectual property law. With over eight years of experience in legal marketing at two Am Law 100 law firms, her skillset includes business development, integrated marketing communications, content creation, event planning, public relations and social media. She is heavily involved in the Legal Marketing Association (LMA), and serves on the organization’s Northeast Regional Board. Cassie received the LMA “Member of the Year” Boston award in 2017. She graduated summa cum laude from Emerson College with a Bachelor of Science in Broadcast Journalism and a minor in Health Communication. |